AdWords, adCenter and 7Search Oh My!

Considered a vital part of advertising for many a business owner, Pay Per Click marketing isn’t as bad as some make it out to be. An apparent statement but one worth mentioning: You can’t make money if people don’t visit your web site. With the goal og increasing sales and profits, PPC marketing drives targeted traffic to your websites. You pay anywhere between a penny and a dollar or more when someone clicks on your ad to go your website.

Bidding on Keywords

In general, with Pay Per Click advertising, you bid on your chosen keyword or keyphrase. After selecting your targeted keyword, you enter an auction process, bidding against other advertisers for top placement in search engine results. These sponsored ads appear first when you perform an Internet search. In general, if you want to be the number one sponsored ad, you pay the top bid. And the next highest bid lands you in the second position, and it goes down from there.

Paying for the number one spot is not always worth the money. Oftentimes, a top five placement will generate the desired traffic just as effectively. A lot of it depends on how much competition there is for the keyword that you are after. Take the time to do some testing with your ad placement so that you can find the best ratio of cost and results.

Getting Profitable Clicks

Pay Per Click Marketing is a wonderful way to quickly generate data and test a market. However, like anything else: The devil is in the details. You will be wasting precious advertising dollars if you just set it and forget it and don’t measure the traffic that comes through.

A successful PPC marketing campaign should generate paying customers to your site. The way to accomplish this is by a ‘benefit-rich’, finely tuned, targeted description of your product. Your ultimate goal should be quality over quantity. Focus more on substance rather than hype in your advertisements. You are paying money for those clicks remember so make them count.

Often people start out with 7Search PPC where they are sometimes able to get targeted traffic for a penny a click.