Pay Per Click Marketing – Don’t Think The Big 3 Are The Only Search Engines That Can Send Targeted Traffic

It’s surprising to me how many people I discuss Internet Marketing with cringe when the topic of pay per click advertising comes up. Even people that have been in the business a long time struggling to drive traffic using Search Engine Optimization methods are “scared of ppc” or “can’t be bothered with the learning curve”. Without natural or paid traffic, after all, you’ve got nothing, except perhaps friends and family visiting your sites giving pity clicks on your AdSense ads.

Some say that they have heard some horror stories about getting slapped (The Proverbial Google Slap), about losing a ton of money, about click fraud and other such things. Granted, all the above can (and do) happen but there is a much simpler way to get your feet wet with PPC Marketing. After learning the ropes and getting your feet wet you will be much more prepared for the potential pitfalls of advertising with Google, MSN and Yahoo.

My first attempt with PPC was back when Yahoo was still outsourcing the paid search portion of their business to Overture. For not knowing what I was doing, I actually did quite well. I think anyone who started at that time would have done well. With less information overload and “scary” PPC stories as we have now, you could go at it with much more confidence. While using Overture, I played around with “direct linking” and I also sent traffic to a “landing page”, having no idea what either was at the time. There were side benefits to paid search back then. After running my ads for a couple weeks, my sites would begin to see a flood of traffic from other search engines as well. I guess they crawled the Overture listings and didn’t differentiate between paid and natural which gave me a boost. Things have changed drastically since then as some of you know.

Expecting to become a millionaire with very little work in the 3 short months I was “making money online”, and failing, I decided to give up on Internet Marketing for awhile. Yeah, I had unrealistic expectations. Besides, I was making great money in a side home business selling and repairing computers, plus I had a tech job at the local hospital taking 40-50 hours a week of my time.

Well, after a year or two I decided to get back into the game and started anew but this time with Google PPC. I lost a lot of cash. I made a lot of cash. All I really lost was a bunch of time because I had pretty much broke even. I realized the landscape had officially changed. I decided to broaden my horizons a bit and look at other ways to make money online.

Fast forward to 2009. I have many eggs in many baskets. Pay Per Click Marketing brings in a large portion of my income. I’ve tried many different programs, many different PPC engines and by far, the easiest and cheapest way to get started and gain experience is using 7 Search pay per click. Since I’ve been using 7Search (and profiting) I have read a few stories from “gurus” with negative thing to say about it. I’m certain they are trying to trick people to stay away so they could keep the cheap traffic for themselves. In a way I can’t blame them, they are getting targeted traffic at a penny a click after all! They’re going to hate me for revealing the secret.

The campaign structure is simple (but flexible) with 7Search. In fact, I like the way it is structured better than that of the big 3 PPC engines. You don’t deal with ad groups with 7search. Just a campaign with keywords and ads in it. And you have the ability to customize the keywords extensively. You can add a custom Ad Title, Ad Description, Bid and Destination URL in your keyword string. Or, of course, you can just drop in a keyword and use the default ad.

There is still huge untapped potential on 7Search. There are still high traffic keywords that have zero competition! Paying a penny a click for targeted keywords in your niche is very achievable.

A really cool thing is that you can send the traffic to one page static sites. You don’t need all of the extra pages (contact, about, etc) that is expected in Google in an effort to get a decent Quality Score.

One thing you’ll like (or dislike, depends) is that you cannot bid on keywords that they don’t have stats on. If you try to add a keyword and they have never seen traffic for that particular keyword, you can’t add it, simple as that. You are given some great stats for the keywords while adding them. You can see estimated searches, estimated clicks and the bid amounts for the top 3 spots. Learn more 7Search PPC tricks and see how you can get started for just $25.