Archive for January 14th, 2009

In difficult economic times, it is extremely critical for business owners to have more direct access to their customers and to be able to drum-up more business when needed. Using “mobile” as a marketing tool, businesses can immediately launch mobile advertising, sales campaigns and market to their customers — easily, quickly, and with great accuracy – 2mobile2go.

The key factors here are “speed” and “accuracy”. We live in a time when email alone won’t do the job. If an advertiser needs to reach his customers – right now, right away – email is NOT the way to go! But with mobile text, an advertiser can deliver his message direct to the customer’s hands in minutes. Consumers don’t have to wait until they are in front of a computer and go on the Internet to read their email. Mobile is fast and direct. Broadcast your message with 2mobile2go mobile broadcast platform.

Want more reasons to broadcast your marketing via mobile:

The following indicators offer enough clues on the health and the overall growth of mobile and text messaging in the U.S. These tidbits reveal what mobile advertising, mobile marketing, mobile broadcasting, mobile marketing coupons, and mobile promotions can do for your business.

• More Americans Have Cell Phones

Do you know someone who doesn’t have one? There are now 298 Million cell phones issued in the U.S. alone (July 2008 est.), with an estimated 46 new cell phones being activated every minute in the U.S

• Text Messaging Has Increased 10-Fold

The number of text messages being sent monthly in the U.S. reportedly has soared to more than 75 billion, a 10-fold increase in just three years. The research firm, Interlinked Media predicts there’ll be more than 600 billion text messages sent in the United States this year by sending promo alerts, sales alerts and send ads to mobile phones.

• Texting Has Overtaken Voice In Mobile Phone Usage

At the end of 2007, text messaging had just overtaken voice calls 218 to 213. But by the end of the second quarter of this year, an average mobile phone user placed or received 204 calls, compared with sending or receiving 357 text messages. With texting now getting close to outpacing voice calls two to one, it can’t be long until phone users adapt to more text-based mobile advertising and mobile marketing techniques as well.

• Texting Has Overtaken Voice In Mobile Phone Usage

At the end of 2007, text messaging had just overtaken voice calls 218 to 213. But by the end of the second quarter of this year, an average mobile phone user placed or received 204 calls, compared with sending or receiving 357 text messages. mobile broadcasting – With texting now getting close to outpacing voice calls two to one, it can’t be long until phone users adapt to more text-based advertising and marketing techniques as well with mobile text broadcasting.

For more information please visit our website: http://www.2mobile2go.com and http://www.2gomobile2.com – Mark Watt is president of M&B Media Group located in Raleigh NC and has 10 years of experience in the Telecom industry. Mark can also be reached via mobile @ 919-328-0133.

P.S. If you need to promote the business online – learn how to get free traffic.

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Getting Traffic by Pay-Per-Click Advertising

Even well established business find that the pay per click system of getting traffic to their site has the lowest overall costs. This is still the most effective form of advertising even though there are many other proven methods to generate traffic. Now, if you haven’t used pay per click marketing before there are a few points you need to bear in mind.

All that happens here is an advert (some text with a URL link), often in blocks of two or more, is placed on various other websites that are popular and receive large numbers of visitors. When a visitor does click through to your site, they must stay for more than ten seconds for the previous (hosting) site to be paid, albeit a very small amount. Now, the advert you have inserted on another site is directly related to the product or services the hosting site offers otherwise the advert would be wasted. e. when someone actually visits your site cannot be underestimated.

This is where the cost benefits come in against other forms of marketing where there is a cost up front without any guarantee the advert will even be noticed. There have been stories about company’s competitors carrying out dirty tricks by continually clicking on their link in an effort increase their advertising costs but thankfully that is not something that occurs very often. From a business viewpoint, pay per click marketing is extremely effective at targeting the exact market the business wants. This means that people browsing the site where your advert is placed are already interested in what it is you are offering.

By now most people have experienced the Google Adwords pay per click system which has grown dramatically in recent years. All that happens is people will only see your advert if they enter a search phrase or just a single word that you have designated Google to use. Depending on how much you have paid your advert will either be at the top of the search result page or in the right hand column.

For many people, part of the appeal about pay per click marketing is the immediacy. This is a very fast way to learn if you have used the correct wording for a particular advert and it is cost effective as well. This is a simple and easy system to understand that is incredibly powerful and effective at the same time so it is not surprising that almost all companies use pay per click search marketing.

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