The Latest Advertising Ideas

I attended a small business marketing and advertising conference last week and to my surprise I have to admit that I rather enjoyed it. In this article I will be writing about the valuable lessons that I learned during the seminar including the latest innovative advertising ideas the “gurus” had.

A few weeks back I was offered a free invitation to the seminar which is probably the reason why I decided to attend. What have I to lose? I said to myself. I will not waste your time by explaining about the advantages and disadvantages of the every day advertising vehicles such as radio, t.v and newspaper – these presentations bored the pants off me and therefore I would not want to put you through similar misery.

What I was looking for was something unique or cutting edge or perhaps something which is fairly new but which had the “wow factor”. At around 2pm a guy from Swindon made a presentation all about “video advertising” and I have to say that I was well impressed. What we are talking about here is not the some what annoying people who appear in the corner of some websites and start talking about the website as soon as you have accessed it. This is more about offering a free video or DVD to prospective clients which will include full information about the product or services that you provide.

In this day and age of affordable DVD authoring and DVD replication services this form of advertising does not have to cost the earth and the results have been known to be outstanding. I have already booked a chap to come round and film me! Look out for my next DVD which will be out soon, it will hopefully be very popular!

Filed under: All ABout Content

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