How to Build Landing Pages For Your Online Real Estate Marketing Initiatives

Making successful squeeze pages for your real estate marketing initiatives does not need to be a complicated operation. We’ve discovered that by sticking with a proven strategy, you will definitely begin to produce hundreds or maybe 1000′s of high quality leads for your business in a brief timeframe.

Although this approach is composed of 2 chief areas (driving traffic and also conversions), we’re strictly going to focus on the latter piece today. Therefore, let’s begin to explore the 4 main steps you should take to build a winning squeeze page.

1. Firstly, your squeeze page must have a powerful and catchy heading in order to grasp your audience’s attention and then motivate them to look at the remainder of your body content. This specific piece can potentially make or break your real estate marketing efforts from the beginning, so you will need to address a core need, question or desire that your prospects have. Some great initiators for this may be “How to…” 4 Steps to…” and even “Who else needs…” Consider employing red font as well in order to make the heading truly stand out.

2. Additionally, the left hand portion ought to be comprised of some type of video footage, audio recording, or bullet point content. Our favorites happen to be video tutorials as well as bullet points. This is the segment where you must give your target audience with benefits and not features. What type of root pains can you help solve? Point out these things within your content.

3. Next, on the right hand side of your real estate marketing form, you will offer some type of lead capture. Even though this is the easiest step by far, be sure you do not make the mistake of asking for way too many fields for your viewers to submit. Put simply, less is much better, so we generally propose only asking for a name plus email in almost all cases. Your call to action button will need to say something along the lines of “Get Immediate Access,” “Download Now,” etc.

4. All three preceding aspects hinge on this final component. Unless you have something for your viewers that resembles real cash value, all your other initiatives will be wasted. This is certainly not the place where you offer private label rights or some cheap report that individuals are able to find anywhere. You have got to go above and beyond to exceed expectations and virtually blow away your audience with free, quality content.

Simply by utilizing these 4 components, you could instantly begin to rule your local market and build strong rapport with your future clientele. For more strategies, tools and even expert coaching, head to Real Estate Marketing 411.

Filed under: Online Business, Promotion and Marketing

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